For many B2B companies, “ecommerce” still means emailing PDFs and waiting for a sales rep to confirm pricing.

Modern buyers expect more: real‑time availability, contract pricing, and self‑service orders—even for complex products.

Respect the complexity, hide it from the user

B2B ecommerce often involves:

• Customer-specific pricing and discounts
• Volume breaks and contract terms
• Multi-warehouse inventory and lead times
• Approval chains and budget limits

The trick is to keep the UI simple while your backend and integrations handle the rules:

• Show prices that already reflect the customer’s contract.
• Make availability and delivery estimates clear.
• Surface required approvals as part of the flow, not as surprise emails later.

Tight integration with ERP and CRM

An ecommerce site that doesn’t stay in sync with your ERP creates more problems than it solves.

We typically:

• Treat the ERP as the source of truth for products, pricing, inventory, and orders.
• Use a clean API layer or integration service to keep data flowing.
• Mirror key states (order status, shipment tracking) back into both systems.

Done right, web orders appear exactly where your operations team already works.

Account-centric UX, not anonymous checkout

Unlike B2C, B2B ecommerce should revolve around accounts:

• Buyers see their company’s catalog, prices, and order history.
• Approvers see pending carts and budget impact.
• Finance sees invoices, credit limits, and payment status.

Think “portal with ecommerce built in” rather than a generic store.

Start with one high-impact journey

You don’t need to move your entire catalog online on day one.

Pick:

• A single product line or region.
• Or a single workflow, like re-orders or spare parts.

Launch, measure adoption, and refine. Then expand into new lines, markets, or workflows with the same patterns.

B2B ecommerce works best when it feels like the natural extension of how customers already prefer to work with you—just faster and less manual.